The initial brief was to create a strong, modern logo for ‘Kaimug Take Away’ a small company with ambitions to grow. A visual identity with the potential to support a major brand.

I created a logotype with a clean but distinct typeface in combination with an elegant Asian floral-swirl. However, the core element of the logo is the diamond covered by the swirl. ‘Kaimug’ means pearl in Thai and the diamond stands for the pearl. The diamond pearl became and still is the core element of the whole visual identity.
I also created the branding guidlines including colour scheme and font usage, the packaging design and initial web design for Kaimug Thai Restaurants.

www.kaimug.de

KAIMUG BOX is a sub-brand of Kaimug, the franchise concept for small food stalls with Thai food freshly prepared to take home.

The latest enterprise is KAIMUG LOUNGE a sub-brand with focus on food, music and cocktails.

Disciplines

Concept, brand identity, logo design, colour scheme, packaging design, promotional materials, shop design

Client

Kaimug Ltd., Thai Restaurants, DE

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The design brief for this fully revised 4th edition was to revitalize the significance of the book in a complete relaunch with new cover and interior design. The design needed to reflect its outstanding importance in the wine market.

I created a bold, yet elegant, contemporary, yet authoritative cover design to underline its significance in the world of wine and to pay credit to its heritage.
The well-structured, clear, but unobtrusive typography of the interior design is broken up by full colour plates and illustrations. Despite the fact that this is a still comprehensive reference work, the new interior design makes it much more accessible to a broader audience.

Find more under:
www.oxfordcompaniontowine.com

Disciplines

Cover design, interior design, image editing, map drawing, text and figure spec, proof checks

Publishing company

Oxford University Press, 2015

Winner of the 2016 James Beard Book Award

‘The greatest wine book ever published’
Washington Post

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The brief was a complete redesign of the cover and interior for the whole book series. Firstly the dated design needed a facelift with new fonts and colours. Additionally annotations in the margin needed a clever and clear design. Above all the aim was to make the highly complex content more accessible and appealing.

I gave the interior design a very clear visual structure and added distinctive features and a slick, clean set of icons. The bright colour palette guarantees a strong appearance on the market and most importantly helps the user to navigate and understand the text.

I really enjoyed the detailed typographical attention that was needed in this task. I never thought it can be so much fun to work on a law study guide.

Published by Oxford University Press, 2015. ISBN 9780198745280.

global.oup.com

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With the word cloud of ‘nose’ I found a surprising, fun and sophisticated way to convey the richness and versatility of the English language in a unique and eye-catching way.

ISBN 9780199680474

Disciplines

Cover design, artdirection, illustration, final artwork

Publishing Company

Oxford University Press, 2014

The post Words in Time and Place, Thesaurus appeared first on Elisabeth Heissler Design.

Mindfulness and concentration on the essential are core elements of the brand and reflected by the design. The look and feel is modern, energetic and yet simple, elegant and natural.

The visual imagery moves away from stereotypes like ‘esoteric’ rainbows or sunsets. Instead, it uses nature close-ups that radiate beauty and tranquillity.

Disciplines

Artdirection, logo design, brand identity, visual imagery

Client

Andrea Jakoby-Krey, DE

The post SPRINGGARDEN Meditation and Coaching appeared first on Elisabeth Heissler Design.

Disciplines

Cover design, Interior design, art direction, type setting, image editing

Clients

Kochan & Partner, Design & Branding Agency, DE
Prokon, Publishing Company, DE

Book Design Award: “Most Beautiful German Books 1999”

The post ‘Ausflug: Punkt.’-‘day out: full stop.’ appeared first on Elisabeth Heissler Design.

The bespoke interior design is engaging and well-structured to help access the highly complex content more easily. Inspiring and colourful scientific figures and illustrations help to both structure the content and bring the fascinating subject to life.

Disciplines

Interior design, sample pages, text spec and figure spec, proof checks

Publishing company

Oxford University Press, 2017

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This simple, yet powerful book reveals how to use your own – very personal – motivation and behaviour patterns to achieve the results you want. (Nov 2018)

Disciplines

Cover design, artdirection, illustration

Client

Carol Harris, UK

The post Think yourself slim appeared first on Elisabeth Heissler Design.

1. The Oxford Dictionary of Quotations, Elizabeth Knowles, 2014. ‘The nation’s favourite guide to the wit and wisdom of past and present’ ISBN 9780199668700
   Merit Award for Reference, New York Book Show 2015
2. The Oxford Companion to Wine, Janis Robinson, 2015. Encyclopaedia about wine. ISBN 9780198705383
   Winner of the 2016 James Beard Book Award
3. The Oxford Companion to Food, Alan Davidson, 2014. Encyclopaedia about food. ISBN 9780199677337
4. The Oxford Companion to Fairy Tales, Jack Zipes, 2016. Where do fairy tales come from. Encyclopaedia. ISBN 9780199689828
5. 1517, Martin Luther and the Invention of the Reformation, Pater Marshall, 2017. Key History title to the 500th anniversary of the posting of the 95 Theses. ISBN 9780199682010
6. – 9. Selection of higher education text books and academic titles

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