MCBW, Munich Creative Business Week
MCBW is an annual design event in Germany, Munich, with over 100 exhibitors, workshops and talks.
The brief was to create a logo that reflects the versatility, creativity and significance of the event.
I focused on the initials MCBW and created a unique, strong and dynamic logotype representing a stage where the events take place.
Its dynamic 3d shape facilitates versatile applications on different media platforms not least as actual object in the room.
Another important requirement: the logo has to work as the consistent core element of the brand in an annually updated visual environment.
Kochan & Partner, Design & Branding Agency, DE