{"id":4356,"date":"2017-09-27T15:06:22","date_gmt":"2017-09-27T14:06:22","guid":{"rendered":"http:\/\/ehgraphicdesign.co.uk\/?post_type=portfolio&p=4356"},"modified":"2021-02-16T14:04:42","modified_gmt":"2021-02-16T14:04:42","slug":"mcbw-munich-creative-business-week","status":"publish","type":"portfolio","link":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/mcbw-munich-creative-business-week\/","title":{"rendered":"MCBW, Munich Creative Business Week"},"content":{"rendered":"
MCBW is an annual design event in Germany, Munich, with over 100 exhibitors, workshops and talks.<\/p>\n
The brief was to create a logo that reflects the versatility, creativity and significance of the event.<\/p>\n
I focused on the initials MCBW and created a unique, strong and dynamic logotype representing a stage where the events take place.
Its dynamic 3d shape facilitates versatile applications on different media platforms not least as actual object in the room.
Another important requirement: the logo has to work as the consistent core element of the brand in an annually updated visual environment.<\/p>\n