{"id":4231,"date":"2017-09-18T11:50:48","date_gmt":"2017-09-18T10:50:48","guid":{"rendered":"http:\/\/ehgraphicdesign.co.uk\/?post_type=portfolio&p=4231"},"modified":"2021-02-22T15:46:56","modified_gmt":"2021-02-22T15:46:56","slug":"kaimug-thai-restaurants","status":"publish","type":"portfolio","link":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/","title":{"rendered":"Kaimug Thai Restaurants"},"content":{"rendered":"

Kaimug stands for authentic modern Thai food. In the last 10 years Kaimug Thai Restaurants became a great success story with over 20 restaurants in Germany.<\/p>\n

The initial brief was to create a strong, modern logo for ‘Kaimug Take Away’ a small company with ambitions to grow. A visual identity with the potential to support a major brand.<\/p>\n

I created a logotype with a clean but distinct typeface in combination with an elegant Asian floral-swirl. However, the core element of the logo is the diamond covered by the swirl. ‘Kaimug’ means pearl in Thai and the diamond stands for the pearl. The diamond pearl became and still is the core element of the whole visual identity.
I also created the branding guidlines including colour scheme and font usage, the packaging design and initial web design for Kaimug Thai Restaurants.<\/p>\n

www.kaimug.de<\/a><\/p>\n

KAIMUG BOX is a sub-brand of Kaimug, the franchise concept for small food stalls with Thai food freshly prepared to take home.<\/p>\n

The latest enterprise is KAIMUG LOUNGE a sub-brand with focus on food, music and cocktails.<\/p>\n\n\n


\n\n\n\n

Disciplines<\/strong><\/p>\n\n\n\n

Concept, brand identity, logo design, colour scheme, packaging design, promotional materials, shop design<\/p>\n\n\n\n

Client<\/strong><\/p>\n\n\n\n

Kaimug<\/em> Ltd., Thai Restaurants, DE<\/p>\n","protected":false},"excerpt":{"rendered":"

Kaimug stands for authentic modern Thai food. In the last 10 years Kaimug Thai Restaurants became a great success story with over 20 restaurants in Germany. The initial brief was to create a strong, modern logo for ‘Kaimug Take Away’ a small company with ambitions to grow. A visual identity with the potential to support…<\/p>\n","protected":false},"author":1,"featured_media":5831,"comment_status":"open","ping_status":"closed","template":"","meta":[],"portfolio_category":[66,47,70],"portfolio_tag":[],"yoast_head":"\nKaimug Thai Restaurants - Elisabeth Heissler Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaimug Thai Restaurants - Elisabeth Heissler Design\" \/>\n<meta property=\"og:description\" content=\"Kaimug stands for authentic modern Thai food. In the last 10 years Kaimug Thai Restaurants became a great success story with over 20 restaurants in Germany. The initial brief was to create a strong, modern logo for ‘Kaimug Take Away’ a small company with ambitions to grow. A visual identity with the potential to support…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/\" \/>\n<meta property=\"og:site_name\" content=\"Elisabeth Heissler Design\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-22T15:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/#website\",\"url\":\"http:\/\/ehgraphicdesign.co.uk\/\",\"name\":\"Elisabeth Heissler Design\",\"description\":\"Professional design solution for your brand and publishing projects\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ehgraphicdesign.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg\",\"contentUrl\":\"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg\",\"width\":800,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#webpage\",\"url\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/\",\"name\":\"Kaimug Thai Restaurants - Elisabeth Heissler Design\",\"isPartOf\":{\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#primaryimage\"},\"datePublished\":\"2017-09-18T10:50:48+00:00\",\"dateModified\":\"2021-02-22T15:46:56+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ehgraphicdesign.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"http:\/\/ehgraphicdesign.co.uk\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kaimug Thai Restaurants\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kaimug Thai Restaurants - Elisabeth Heissler Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/","og_locale":"en_GB","og_type":"article","og_title":"Kaimug Thai Restaurants - Elisabeth Heissler Design","og_description":"Kaimug stands for authentic modern Thai food. In the last 10 years Kaimug Thai Restaurants became a great success story with over 20 restaurants in Germany. The initial brief was to create a strong, modern logo for ‘Kaimug Take Away’ a small company with ambitions to grow. A visual identity with the potential to support…","og_url":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/","og_site_name":"Elisabeth Heissler Design","article_modified_time":"2021-02-22T15:46:56+00:00","og_image":[{"width":800,"height":600,"url":"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/ehgraphicdesign.co.uk\/#website","url":"http:\/\/ehgraphicdesign.co.uk\/","name":"Elisabeth Heissler Design","description":"Professional design solution for your brand and publishing projects","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ehgraphicdesign.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"ImageObject","@id":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#primaryimage","inLanguage":"en-GB","url":"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg","contentUrl":"http:\/\/ehgraphicdesign.co.uk\/wp-content\/uploads\/2017\/09\/kai5.jpg","width":800,"height":600},{"@type":"WebPage","@id":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#webpage","url":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/","name":"Kaimug Thai Restaurants - Elisabeth Heissler Design","isPartOf":{"@id":"http:\/\/ehgraphicdesign.co.uk\/#website"},"primaryImageOfPage":{"@id":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#primaryimage"},"datePublished":"2017-09-18T10:50:48+00:00","dateModified":"2021-02-22T15:46:56+00:00","breadcrumb":{"@id":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/kaimug-thai-restaurants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ehgraphicdesign.co.uk\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"http:\/\/ehgraphicdesign.co.uk\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Kaimug Thai Restaurants"}]}]}},"_links":{"self":[{"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio\/4231"}],"collection":[{"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/comments?post=4231"}],"version-history":[{"count":30,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio\/4231\/revisions"}],"predecessor-version":[{"id":6056,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio\/4231\/revisions\/6056"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/media\/5831"}],"wp:attachment":[{"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/media?parent=4231"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio_category?post=4231"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"http:\/\/ehgraphicdesign.co.uk\/wp-json\/wp\/v2\/portfolio_tag?post=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}