Fundamentals of Marketing, HE text book

Bespoke text design for Fundamentals of Marketing, a HE text book published by Oxford University Press, 2016, ISBN 9780198748571.

Fundamentals of Marketing by Baines is a comprehensive resource for students looking for a guide to build their understanding of marketing.

The complex 4 colour text design is contemporary, clear and engaging. A set of distinctive set of icons for features helps the student to navigate and brings the subject to life.